Maybelline New York, the worlds leading cosmetics brand, is proud to introduce Josephine Skriver as its global ambassador. Josephine is a well-known international model with a loyal fan base. bolts.answerhop
Through
years of commitment and a lot of diligence and effort, she has worked her way
to the top in the Big Apple as well as worldwide. She is famous for her charitable
work, her uncomplicated nature and her enormous success as a model on the
catwalk as well as in well-known campaigns.
Josephine
joins an impressive group of global advertising ambassadors who have determined
the identity of the iconic cosmetics brand Maybelline New York, including
Adriana Lima, Gigi Hadid, Herieth Paul, Jourdan Dunn, Cris Urena, I-Hua Wu,
Emily DiDonato and Christy Turlington. As part of her partnership with
Maybelline New York, Josephine will be involved in branding activities worldwide.
“Joining
the Maybelline New York family was a dream come true for me! I started
wearing Maybelline products as a little girl, ”says Josephine. “It is a
great honor for me to not only represent Maybelline, but also all the girls who
wear Maybelline at the same time, because they are our future. You are
influential and beautiful ,
and that is exactly what Maybelline means to me. I am more proud than ever
to represent you and make this dream come true. "
Josephine
grew up in Denmark and was asked about a possible career as a model while
visiting New York City as a teenager. Years later, in February 2011,
Josephine's connection with New York cemented with her debut at New York
Fashion Week, where she showed off collections by designers such as Calvin
Klein and Rag & Bone on the catwalk. In the same year she also appear
on catwalks in Milan and Paris in models by Balenciaga, Chanel, Dolce &
Gabbana, Valentino, Yves Saint Laurent and, above all, presented the conclusion
of the Prada fashion show.
Since
the beginning of her successful career, she has appeared in campaigns for
designers such as Bulgari, Gucci, Max Mara, Michael Kors and Tom Ford. She
has worked with the best fashion photographers such as Steven Meisel and Mikael
Jansson and has appeared in magazines such as American Vogue, Vogue Italia,
Vogue Germany, V, Dazed, W and Interview. Josephine first appeared on the
Victoria's Secret fashion show in 2013 and has appeared on the catwalk every
year since then. In 2016 she was awarded the coveted title of Victoria's
Secret Angel.
"We
are absolutely thrilled to add Josephine to our Maybelline family," said
Leonardo Chavez, Global Brand President, Maybelline New York. “The
partnership with Josephine came naturally because it appeals to our customers
worldwide and is a dynamic and fresh addition to our talent list. She
embodies determination, courage, energy and drive and at the same time has a
close connection to New York and the dream of making it this city. "
In
additions to her modeling career, Josephine is known as an advocate for the
LGBTQ community and supports organizations such as the Family Equality Council
and COLAGE as well as Keep A Child Alive, which represents children in the
fight against HIV. Raised by LGBTQ parents, Josephine hopes to inspire
children and all future generations of LGBTQ families by telling her own story.
Josephine
looks forward to continuing to work with Maybelline New York this spring when
she appears in her first campaign for the brand to launch Super Cushion 2-in-1
in May 2018.